I contributed to the digital campaign landscape for Stellantis, managing the design and delivery of complex advertising assets for a diverse portfolio of automotive brands, including Jeep, Dodge, Alfa Romeo, Fiat, and Chrysler. My role focused on maintaining brand integrity while creating high-performance content for a fast-paced digital ecosystem and complex libraries.
My work involved translating high-level brand guidelines into engaging digital experiences across multiple platforms:
Social Media and Banner Proposals: I developed a wide range of creative proposals for social media and banner focusing on innovative layouts and motion patterns tailored to the unique "personality" of each
brand—from the ruggedness of Jeep to the performance-driven energy of Dodge.
Complex Asset Delivery: I designed and produced intricate digital assets for large-scale advertising campaigns, ensuring that every deliverable met the technical requirements for various ad networks and social platforms.
Motion Exploration: Created motion studies to enhance the visual impact of automotive ads, using dynamic transitions and pacing to capture the speed and sophistication of the vehicles.
