Ebari Naturista is a brand focused on the commercialization of ancestral medicines such as mambe, ambil, and rapé, rooted in cultural and spiritual traditions.
The project involved a complete redesign of their ecommerce website, as the previous version failed to connect with its audience and did not reflect the depth of the brand’s purpose.
A new store was built from scratch on Shopify, creating a user experience centered on storytelling, education, and conversion, aligned with the brand’s identity.
The client faced several key challenges:
The previous website lacked storytelling and did not communicate the brand’s purpose
It included products that did not belong to their actual catalog
The user experience did not guide users or educate them about the products
Navigation, structure, and content hierarchy were unclear
Low engagement and poor conversion performance
Additionally, they needed a solution that could integrate:
Product and inventory management
Functional payment gateways
A scalable ecommerce system
SEO optimization to improve organic visibility
